The company will join
Absen’s trusted network of Value Added Distributors.

Absen, a recognised leader in the production of LED solutions, has welcomed Prase Media Technologies into its Value Added Distributor (VAD) network.

The company joins a long list of Midwich
Group plc group members from France, the UK, the Netherlands, Germany and Spain,
in choosing to begin working with Absen.

The agreement will see Prase, established
in 1993, promote Absen LED products in its home region of Italy and provide
training for local end users, as well as building showrooms, exhibiting at
relevant trade fairs, organising roadshows and so on.

The agreement, effective 1 July 2019,
will also strengthen the burgeoning video portfolio of the Veneto-based
distributor; a decision taken in direct response to the demands of rental professionals
in the area.

“Prase
started life as an audio distributor, setting very high standards for ourselves
along the way,” said Ennio Prase, managing director and BDM
at Prase Media Technologies. “Recently, we have been working hard to
build our video portfolio up to meet those same levels and have identified
Absen as a perfect partner in this process.”

He
continued: “Absen is one of the industry leaders in LED technology and they
share our vison about the market potential of Italy. We fully intend to
contribute to the growth of it, not only by responding to demand, but by
creating new opportunities via Absen’s innovative technologies.”

Prase
Media Technologies has a highly specialized team of engineers in charge of both
pre- and post-sales assistance, as well as a dedicated marketing team,
nationwide sales team, and up-to-date logistics facilities. The company also
works across the install, rental, broadcasting and retail verticals.

Davide Buonasorte, sales retail, rental
and broadcasting manager at Prase, added: "We are very excited to embark
on this new chapter in the company’s story. In the rental sector in particular,
a channel that I personally deal with, our portfolio showed a substantial
technological gap. We lacked high quality and technologically advanced
solutions: we soon realised Absen was the thing that was missing.”

Prase has
expanded significantly into the rental market with their other marquee brands
and plan to target the LED vertical with a similarly focused mentality.
Opportunities in the area range from corporate events large and small to live
music and control room applications.

“The
CR series will also represent a great opportunity for us, as control rooms are
a very specific market. They will definitely
represent a good driver for us,” said Prase.

Prase
has specifically identified Absen’s award-winning AX series as being perfectly
suited to rental events in the region, particularly where corporate clients are
targeting top-notch quality and smaller screens.

Prase
concluded: “Absen's quality and endurance are already well known within Italian
AV professional market. This new partnership will merge two companies focused
on providing the best quality and service to the client. I’m confident that
this announcement will be more than welcome in the country.”